Partner with someone who wants to aid in your success? Reach out to us.” Descriptions 1-2: 90 characters each, like “Implement accounting + bookkeeping practices that maximize profits and control cash flow.Headlines 1-3: 30 characters each, for example here are three headlines: Bookkeeping & Tax Services | For Business Owners | Boston-Area CPA Firm.Link: to maximize readability, shorten the ULR if needed, e.g., /tax-services.It doesn’t cost any more to include all of that, so why not, right? Then you’ll need at least 1-3 headings, 2 descriptions, and any other details you want to include, like phone number, links to other relevant pages, and/or your firm’s address. There must be a web page for the ad link (a landing page with a form is best). Google is specific when it comes to ad length. You have to research the keywords to help you find the most popular keyword phrases people search for (not what you think they search for or industry terms you use). Groups you don’t want to see your ads may be excluded. Within the campaign development process, you can choose demographics, such as age groups or household income. You can run a campaign for about $100 if it’s short term and very targeted, for example individual tax services in one zip code for about 2-3 weeks during peak season or 4-5 weeks in the off season are doable for less than $200. What’s your budget? You don’t have to spend a ton of money. You can also restrict the ads to show up on specific devices, like mobile, desktop, or tablet. Keep in mind, the larger the geography, the bigger the budget. Geographically where are they (right down to zip code if you want to get really specific)? You can select a region, for example a county or tri-state area in some cases, a country, a state, several zip codes, etc.
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